The world of prospecting has shifted dramatically this year alone. Buyers are now inundated with emails, and thanks to the rise of AI, these messages are more personalized than[...]
By Matt ChildsRecently, I had the opportunity to work with a client to re-envision their prospecting programs and improve their outreach to target accounts via their SDRs. This involved integrating ChatGPT[...]
By Matt ChildsTL;DR The role of SDRs may evolve with the introduction of AI and automation tools. Inbound SDR roles may be more easily automated, while outbound SDR roles may still[...]
As someone who has spent over two decades in the trenches of sales, I've seen countless trends come and go. However, there's one innovation that's not just a passing fad:[...]
By Matt ChildsIt's 2024 and the rules of email have changed quite a bit, especially on the technical side. Not setting up your email configurations and outbound prospecting tools correctly will most[...]