Recently, I had the opportunity to work with a client to re-envision their prospecting programs and improve their outreach to target accounts via their SDRs. This involved integrating ChatGPT[...]
By Matt ChildsUnderstanding your customers is the cornerstone of a successful business. To effectively meet their needs and exceed their expectations, you need to know who they are, what they value,[...]
If you’ve spent the last two decades (like yours truly) in the thick of sales battles, you know that LinkedIn has become the ultimate battleground for B2B sales. From[...]
By Matt ChildsThere are two types of sellers in the world: Traditional and Modern. And this is why the Modern Sellers will win in 2024: First, let’s talk about Traditional Sellers. Ah,[...]
As someone who has spent over two decades in the trenches of sales, I've seen countless trends come and go. However, there's one innovation that's not just a passing fad:[...]
By Matt ChildsIt’s been said many times lately, there are a number of sales leaders out there that carry around outdated playbooks from the early 2000s. Plays that include a focus[...]
By Matt Childs