Recently, I had the opportunity to work with a client to re-envision their prospecting programs and improve their outreach to target accounts via their SDRs. This involved integrating ChatGPT[...]
By Matt ChildsTL;DR The role of SDRs may evolve with the introduction of AI and automation tools. Inbound SDR roles may be more easily automated, while outbound SDR roles may still[...]
If you’re anything like me, you've spent countless hours slogging through email lists, crafting the perfect subject line, and agonizing over open rates that wouldn’t budge past 10%. After[...]
By Matt ChildsAs someone who has spent over two decades in the trenches of sales, I've seen countless trends come and go. However, there's one innovation that's not just a passing fad:[...]
By Matt ChildsIt’s been said many times lately, there are a number of sales leaders out there that carry around outdated playbooks from the early 2000s. Plays that include a focus[...]
By Matt Childs